We performed a study for the effect of Newtonian heating on the nonsimilar mixed convection Falkner–Skan flow of a Maxwell fluid. Transformation procedure is adopted in obtaining the ordinary differential equations. Homotopic approach is adopted for the series solutions of velocity and temperature. Special emphasis is given to the effects of Prandtl number (Pr) and conjugate parameter (γ) which measure the strength of surface heating. It is observed that temperature and heat transfer rate are enhanced by increasing the conjugate parameter.