It is well known that attaching fins on the tubes surfaces can enhance the heat transfer into and out from the phase change materials (PCMs). This paper presents the results of an experimental study on the thermal characteristics of finned coil latent heat storage unit (LHSU) using paraffin as the phase change material (PCM). The paraffin LHSU is a rectangular cube consists of continuous horizontal multibended tubes attached vertical fins at the pitches of 2.5, 5.0, and 7.5 mm that creates the heat transfer surface. The shell side along with the space around the tubes and fins is filled with the material RT54 allocated to store energy of water, which flows inside the tubes as heat transfer fluid (HTF). The measurement is carried out under four different water flow rates: 1.01, 1.30, 1.50, and 1.70 L/min in the charging and discharging process, respectively. The temperature of paraffin and water, charging and discharging wattage, and heat transfer coefficient are plotted in relation to the working time and water flow rate.